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June 3, 2025

Great Campus Wayfinding System – Genoa

Clarity and identity in a high-tech campus.
Wayfinding System Parking View – Architecture – Ilaria Gatto – Great Campus Genoa - Italy
Concept Brief Design - Architect - Ilaria Gatto - Genoa Great Campus Wayfinding Design Inspiration - Architect - Ilaria Gatto - Genoa Great Campus Window Decor Office Area Design - Architect - Ilaria Gatto - Genoa Great Campus Concept Brief Wall Decor Parking Area Design - Architect - Ilaria Gatto - Genoa Great Campus Wayfinding System General Design Recap - Architect - Ilaria Gatto - Great Campus Genoa Concept Brief Wall Decor Parking Area Design - Architect - Ilaria Gatto - Genoa Great Campus Moodboard and Concept Brief Gate Design - Architect - Ilaria Gatto - Genoa Great Campus Sign Detail - Architect - Ilaria Gatto - Genoa Great Campus - Wayfinding System window design detail - large meeting room - interior design ilaria gatto - great campus genoa Wayfinding System – Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Wall Decor– Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Waiting Area Taxi Bus – Urban Architecture – Ilaria Gatto – Great Campus Genoa Italy Wayfinding System Elevator Detail – Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Detail – Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Building Sign – Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System - Cafeteria Sign– Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Building– Urban Architecture – Ilaria Gatto – Great Campus Genoa Wayfinding System Parking Area Entrance– Urban Architecture – Ilaria Gatto – Great Campus Genoa_Italy Entrance Detail Wayfinding System – Urban Architecture – Ilaria Gatto architect – Great Campus Genoa Wayfinding System – Urban Architecture – Ilaria Gatto architect – Great Campus Genoa

Winner of a restricted competition, the project delivered a cohesive signage system that
elevated user experience and expressed the campus’s innovative spirit.

Task

Redesign campus signage for clarity and cohesion.

  • Strategy

    User-Centered Navigation Branded Environment

  • Design

    Wayfinding System Environmental Graphics

  • Client

    CloserDesign

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Based between Milan and Chianti, I work locally and remotely with clients across Italy and abroad. I speak English, German, and Italian, and bring an international mindset to every project, while staying grounded in local character and context.

Whether you’re a private client, a business, or a creative partner, I’m always open to new conversations and collaborations.

Next Project
Palazzo Aporti – Milan
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